Stuller, Inc. introduces the Create Bar

A turnkey custom design solution for retail jewelers

Lafayette, LA (8 July 2013) – Prime manufacturer, Stuller announces the launch of the Create Bar–a turnkey custom design solution for the independent retail jeweler.

"The Create Bar combines the top selling services Stuller has to offer such as prototypes, CounterSketch Studio™ and marketing into one, easy-to-use solution," says Maren Rosen, executive director of bridal and jewelry. "Not only does it allow jewelers to brand themselves, but also creates that enhanced experience today's customer is looking for when they walk into a jewelry store."

After extensive market research, Stuller identified a common thread in consumer behavior: when shoppers were presented with interactive selling tools like prototypes or custom design programs, separately from one another, they responded positively, but still exhibited a desire for a more connected shopping experience. Using this knowledge as a springboard, Stuller started to build a solution that married low-cost inventory and an elevated customer experience through its digital tools, Stuller.com and CounterSketch Studio.

"Jewelers need a way to connect with today's tech-savvy generation," continues Rosen. "And the Create Bar presents them with the tools they need to obtain and develop a relationship with this market segment."

The Create Bar comes equipped with the following:

• All furniture–design bar, barstools, LED lighting
• Personalized signage
• Jewelry prototypes and loose gemstones
• Tools–tweezers, polishing cloth, mandrel, ring gauge, loupe, etc.
• Hardware–computer, TV, iPad, keyboard, mouse and color printer
• Software–CounterSketch Studio, Stuller Showcase™
• Marketing Support–Updated Stuller catalogs and consumer marketing materials
• In-store training, installation and technical support

"Other industries such as fashion and electronics are already offering this type of personalization," closes Rosen. "It is and has always been our mission to provide the jewelry industry with the latest and best tools for success. And this solution is the perfect extension of that promise."

For more information on the Create Bar, visit us online at stuller.com/createbar.

About Stuller
Stuller, Inc. is headquartered in Lafayette, LA and was founded by Matthew Stuller in 1970. The DTC Sightholder provides a wide range of goods and services for jewelry professionals. Stuller's core product categories include: diamonds, gemstones, finished jewelry, mountings, findings, bridal jewelry, tools, supplies and digital solutions.